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- We utilizes online channels to promote products and services. This involves various strategies and tactics to connect with potential customers, including search engine optimization (SEO), social media marketing, email campaigns, and paid advertising
- It encompasses a wide range of activities, such as website management, content creation, social media engagement, and paid advertising
Offline marketing encompasses traditional methods of promoting a business that do not involve the internet. This includes strategies like print advertising, direct mail, billboards, radio and television commercials, and in-person interactions such as events and trade shows.
- Billboards, radio, and television commercials can help build widespread brand awareness and recognition
- Offline marketing materials can create a physical connection with potential customers that digital marketing lacks